E-Commerce 2014 (10th Edition) by Kenneth C. Laudon

E-Commerce 2014 (10th Edition)

Book Title: E-Commerce 2014 (10th Edition)

Publisher: Pearson

ISBN: 013302444X

Author: Kenneth C. Laudon


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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.